Associated Equipment Supply Company (ASCO)

Building on the success of ASCO’s new image program in San Antonio, Acuform was engaged to bring the same bold design standards to a new Houston facility. The challenge was adapting the established San Antonio prototype to a more narrow and elongated site while maintaining brand consistency, operational efficiency, and the flexibility for future growth.

The resulting design reinforces ASCO’s commitment to service and its value-based reputation. Just like in San Antonio, the sales floor was left completely open, anchored by a full-length service desk to highlight ASCO’s service-first approach. The program also includes a large training room to support the company’s goal of cultivating a highly skilled workforce.

By closely collaborating with corporate executives, Acuform ensured the Houston facility reflects the same bold and cost-effective image program developed in San Antonio, establishing a consistent identity across markets while tailoring the design to fit site-specific challenges.